Colorado Baby was started out of the house and online. Within less than two years it had expanded to a store front location. In 2012 it moved into the historic downtown of Grand Junction, CO – located at 560 Main Street. With both a physical store and a thriving e-commerce business, they sell products for babies, children and moms that are: natural, organic, alternative, made in the USA and unique.
We worked closely with the Colorado Baby crew to create a custom logo and mark that incorporated that was fun, inviting and integrated elements of the Grand Junction area that helped inspire it.
In addition to the branding, we developed a brand guidelines document, social graphics, business collateral, promotional items, ads and packaging items.