Layla Maie is activewear reinvented. Their goal is to empower athletic women with a line of high-quality and stylish activewear that has a positive impact on our environment. Every fabric is thoughtfully sourced to provide the utmost comfort while ensuring it is derived from sustainable materials.
We worked closely with the Layla Maie crew to create a custom brand and e-commerce website that would rethink what activewear could look like. Together, we spent years polishing, refining and building the Layla Maie brand in order to hit the perfect aesthetic and nail the right voice.
Additionally, we developed all copy, hang tags, a seasonal lookbook, thorough brand guidelines, all iconography, apparel print designs, business collateral and email designs.
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