Takeya

Headquartered in Huntington Beach, California, Takeya USA is a fast-growing active fitness brand that specializes in insulated hydration solutions for people on the go. Established in 2008, Takeya USA brings 55 years of Japanese design heritage and innovation to provide simple solutions that work.

We worked closely with the Takeya team to create a new logo and mark, that felt new while evoking the Japanese history of the company. Out of this new logo design, we created an entirely new brand system from the ground up and developed the Brand Guidelines document to usher the brand forward.

Additionally, we developed all packaging design for bottles & accessories, iconography, business collateral, ads, signage, trade show booth designs and assisted with designing and developing the ecommerce website with Young Company.